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April 14, 2014

CIC Launches Survey to Learn More About Hotel Room Poaching

The Convention Industry Council (CIC)’s Accepted Practices Exchange (APEX) recently announced the formation of a new workgroup to tackle the issue of room block ‘poaching,’ or  businesses that actively seek to recruit or divert event attendees away from official room blocks and into other hotel bookings.

APEX created the Room Block Poaching Workgroup, chaired by MaryAnne Bobrow of Bobrow Associates, Inc. and Michael Dominguez of MGM Resorts International, to develop resources to help planners better manage and protect room blocks. 

The first step in this endeavor is to conduct a survey to assess the scope and impact of poaching activity that planners have personally experienced and/or with which they have come into contact. To that end, the CIC is asking all meeting planners to complete this survey by April 29. 

Supplier partners will be able to provide information to help develop tools and resources as the program develops.

“Hotel ‘poaching,’ or ‘piracy,’ is not new, but seems to be on the rise and affecting meetings around the globe. In some instances, a meeting’s management team may be unaware that rooms are being poached,” Bobrow said in a statement, adding that the workgroup will not be able to eliminate the practice, but will work to raise awareness and develop best practices for minimizing its impact on the industry and on individual events. Michael Dominguez added that the workgroup's “first priority is research and data-gathering, which will shape further work.” 


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