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October 23, 2017

Despite Hurricane Maria, Puerto Rico to Host Major Tourism Event




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Photo by dennisvdw/iStock/Getty Images Plus/Getty Images

Despite the damage sustained during Hurricane Maria, the Caribbean Hotel and Tourism Association (CHTA) has announced that it will host its tourism marketing event in the destination from January 30 to February 1, 2018. 

"In rolling out a reenergized Caribbean Travel Marketplace, we look forward to showing the world how the courage, determination and hard work of the Puerto Rican people and tourism industry has prevailed in view of the challenges they are currently facing," said Frank Comito, director general and CEO of the CHTA, in a written release.

Comito said the Puerto Rican people's resilience in rebuilding communities and getting their tourism and hospitality sector up and running is inspiring. 

"It is important for the entire Caribbean region, our industry's travel partners and those who book travel to the Caribbean to show their support,” he said. “Already, most of the region's tourism industry is open for business and we anticipate by the end of the year most of the hotels in Puerto Rico will be welcoming guests, as will a growing number of hotels from the other impacted destinations.”

Marketplace is produced by CHTA in collaboration with the Puerto Rico Convention Center District Authority, the Puerto Rico Tourism Company and the Puerto Rico Hotel and Tourism Association.

CHTA President Karolin Troubetzkoy said Caribbean hoteliers, destination representatives and industry stakeholders who rely on doing business with the region will have a unique opportunity to learn about the region's diverse offerings, new products, improvements and upgrades, and niche market opportunities. 

The Puerto Rico Convention Center will see an array of meetings between hotel and destination representatives, online travel agents, tour operators and MICE planners with a busy program of thousands of pre-scheduled appointments. Marketplace 2018 will also see a wider range of suppliers eager to promote their new contributions to this fast growing sector.

"In addition to the traditional partners and Marketplace participants, we want to stimulate and maintain these fresh connections to ensure current and future suppliers can remain abreast of the expanding needs of tourism at the region's largest and longest running marketing event,” said Troubetzkoy. “Our team at CHTA is constantly adjusting to a changing and competitive travel environment, so we can exceed delegates' expectations.”

In 2017, Caribbean Travel Marketplace, hosted by The Bahamas, attracted 114 buyer companies from 20 countries. More than 1,100 delegates from 31 countries participated in more than 10,000 pre-scheduled appointments.

The event opens on the evening of Tuesday, January 30, preceded by educational sessions earlier in the day. Details about registration can be found at www.chtamarketplace.com/registration-fees.

Visit www.caribbeanhotelandtourism.com


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