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September 8, 2009

Meetovation:No more boring meetings, please!

The end of endless one-way communication and traditional meeting room layout is near. Aim for a better ROMI - Return on Meeting Investment - and be green, too.

Do you recognize the old-fashioned inactive meeting concept - the one where you doze off and slide down till your head meets the back of your chair? - and you wonder, 'Did I snore?' Every year, the meeting industry is spending millions of hours - and dollars - on meetings. And too often, the results are dubious, in large part because of  constant one-way communication from the CEO.

This is exactly what the Danish meeting industry and VisitDenmark - The Official Tourism Organization of Denmark - intend to change, by kicking off the development of a new innovative meeting concept - "Meetovation."

VisitDenmark informs that the partners in the project so far have created approx. 30 new concepts and more will come. The concepts will help the planners of future meetings to transform the traditional one-way communication standards into creative forum, in which the participants are actively involved in obtaining the tools and knowledge they need to strengthen their companies' or associations' overall objectives and strategies. 

Key messages for the "Meetovation" concept:

  • The participants will be involved to a far greater extent than today
  • The physical framework will be used creatively, to support the purpose of the meeting
  • The green and environmental responsibility aspects will be interwoven into the structure of the meeting
  • The result and the ROI of the meetings will be measurable and documented
  • Unique local characteristics are reflected in each concept.  

For further information please contact: 
Lars Blicher-Hansen
Manager Special Projects
[email protected]

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