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July 10, 2015

Johanna Fischer of tmf Joins ICCA PR Award Judging Panel

The ICCA Best PR Award Judging Panel has added Johanna Fischer of tmf dialogue marketing as a chairperson and moderator. 

Digital and social channels are rapidly changing the field of public relations, but the core values of effective PR have not. Both traditional PR and social/content-marketing are about starting a conversation to amplify and spread your message, and using creative storytelling to achieve this goal. The ICCA Best PR Award, which was set up in 2012 with  International Meetings Review, aims to increase the PR efforts of ICCA members, the main suppliers to the international meetings industry.  

“Why are ICCA and IMR collaborating in this award?" ICCA CEO Martin Sirk asked rhetorically. "Very simple: We both believe that PR is still the most under-utilized and misunderstood weapon in our industry’s arsenal, and we have a shared mission to demonstrate to ICCA members just how powerful and uplifting great PR can be! It isn’t enough to shout out your message loudly through mainstream marketing, today what’s really critical is for others to be talking positively about you, your objectives, and your successes, and to achieve this goal there is nothing better than well-directed, creative PR. It’s the cheapest way to get noticed too, not to be underestimated in this age of austerity!”

Johanna Fischer is the Managing Director of tmf dialogue marketing, which provides marketing and PR services to ICCA members and has been an ICCA member for almost 10 years. In her new role, she will not only be part of the judging panel, but she will also be moderating a session on best practices in PR at the ICCA Congress, in which the Best PR Award finalists share their PR cases with ICCA members. “There is a lot of new education for meeting professionals in how social media and a variety of communication channels can work and interact with each other to reach the final goal – marketing and 'selling' your meeting product,” she said in a statement. 

“We believe the meetings industry could be much better at PR," Martin Lewis, Managing Editor at CAT Publications and Chairman of IMR’s Editorial Advisory Board added. "By finding and sharing strong case studies of ICCA members’ activities we hope to increase the PR efforts of the whole meetings industry. PR is all about being creative and finding angles to create a story that engages readers, and which communicates your key messages and brand values. The same principles apply to digital PR.” 

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