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October 8, 2015

ICCA Has Announced Best PR Award 2015 Shortlist

Shaking HandsICCA announced the shortlist for this year’s ICCA Best PR Award, who will share their PR campaigns as examples of good practice at the 54th ICCA Congress in Buenos Aires, Argentina.

The shortlisted 2015 ICCA Best PR Award Award campaigns are (in alphabetical order):

- Brisbane Convention and Exhibition Centre (BCEC)’s campaign to generate an international profile of Brisbane as a center of science and research excellence around hosting the G20 Leaders Summit
- Dubai Business Events, for its PR strategy to position Dubai as a new destination for associations and business events
- Glasgow City Marketing Bureau’s PR strategy based on partnership with their clients to support their events and showcase the city to potential clients
- Greater Bogota Convention Bureau for their PR campaign supporting the bid for the One Young World Summit
- London & Partners for their ‘Love the event & Love the experience’ campaign

The ICCA Best PR Award, in association with International Meetings Review (IMR), recognizes exceptional PR performance by ICCA members, covering both traditional print and web/social media channels. 

Best PR Award candidates cannot put themselves forward for consideration, instead their work has to be apparent to IMR’s global editors and a panel of judges, who spend the year monitoring online and print media to see which ICCA members are gaining the best coverage and the strongest brand profiling.

The five shortlisted candidates will present their PR campaigns at the upcoming ICCA Congress, taking place November 1–4 in Buenos Aires, Argentina. The shortlisted campaigns will be used to highlight the key principles in obtaining exceptional PR results, and to give practical advice to improve their current performance.

ICCA believes that PR is one of the least utilized weapons in its members marketing and communication mix and yet it is one of the most cost-effective and easy to implement. 

Visit www.bestpraward.iccaworld.com 

See also: Bringing together the world's experts on international association meetings – Preview of the 54th ICCA Congress Buenos Aires, Argentina November 1-4, 2015: http://www.congress2015.iccaworld.com/ehome/115004/Press#1 

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