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April 16, 2008

Etihad unveils New International TV Commercial




Etihad Airways is to launch its latest international television advertising campaign as the Abu Dhabi-based airline experiences a record-breaking start to the year.

The high-budget TV commercial is part of Etihad’s long term plans to build awareness and understanding across key markets, particularly amongst business travellers.

Etihad’s new TV campaign will run from early February, with the new television commercial receiving its official premiere in the UAE on 5 February, before being rolled out across the Middle East, Europe, North America and Asia.

Peter Baumgartner, Etihad Airways’ executive vice president marketing and product, said: “Etihad Airways is fast-establishing itself as one of the world’s leading airlines with a reputation for quality products and services, both on the ground and in the air.

“This is our second commercial and illustrates the wealth of culture and hospitality offered at Etihad Airways and inspiration from the airline’s home-base of Abu Dhabi.

“Etihad is still a relatively young airline and a high-profile international television commercial like this will help raise awareness of the Etihad brand in many of our key markets across the world.”

The commercial was written by global advertising agency TBWA, and directed by James Wheedon from London-based Bare Films. It was filmed entirely in Abu Dhabi using a combination of Etihad cabin crew and professional actors in a variety of locations, including Emirates Palace.

Mr Weedon said: “With its home base being the UAE’s capital, we felt it important that the new advert should reflect Etihad’s strong links and close affinity with Abu Dhabi, particularly the theme of great and warm hospitality.”

Etihad Airways’ previous television commercial picked up the accolade for ‘world’s leading travel television commercial’ at the 2007 World Travel Awards.

The award was noteworthy since it represented the first ever international television commercial produced by Etihad.

Etihad enjoyed its highest ever daily passenger figures during the first days of 2008.

During the first few days of January the airline carried nearly 19,000 passengers each day, with average seat factors of 88 per cent across its network to break the carrier’s record loads.


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