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April 16, 2008

Action Impact:du Summer Campaign 2007




Action Impact's dedicated Account team jumped into action with an extensive UAE wide promotional campaign for du's exciting summer offering. Numerous specially designed promotional 'cubes' featuring innovative interactive tools including a specially designed 'speed texting game' were rolled out across the country, operated and manned by a small army of dedicated promotion staff. Additional attractors included live entertainment and innovative branding messaging including star attractor the 'magic waterfall'.

 


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