Portugal: Turismo de Portugal Presents New Stand
Turismo de Portugal (Portuguese Tourism Office) presented its new stand and image at the World Travel Market in London. This space will be used at exhibitions in the coming years and was both designed and manufactured by the Portuguese company Multilem, which has cooperated with Turismo de Portugal since 2003. The previous stand, by the same company, won several awards at international fairs.
The stand has an area of 616 square meters and is distinguished by its technological and functional nature and by the way the offer is presented, being specifically oriented towards the business area. The aim of Tourism of Portugal is also to convey the idea that you are always welcome in Portugal, which, according to Multilem, gave origin to a stand with curvilinear elements, favouring heights below eye level and arranged according to a strict matrix, in order to promote a good depth of field and, consequently, an easy understanding of the whole space and a motivating experience.