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December 19, 2014

Portugal: Porto Receives Brewers of Europe Congress

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PortoPorto will receive the 35th European Congress of Brewers, according to Jornal de Negócios. The event will take place at Centro de Congressos da Alfândega, from 24th to 28th May. Brewers of Europe's annual event should get between 500 and 600 industry experts, 95% of them from abroad. Mundiconvenius was the agency chosen by Associação Portuguesa de Produtores de Cerveja (APVC), the Portuguese Association of Beer Producers, to organize the event.

Mundiconvenius General Director, heard by Jornal de Negócios, refers that this type of delivery "usually has as a direct consequence the immediate return of the expenses with each participant, which, according to European statistics, is about 1,500 euros per congressman”, including registration, travelling, accommodation and all expenses with catering, tours and transportation in the city. In the case of the EBC Congress, Luisa Teixeira sets "the bar a little higher", expecting 2,000 euros per participant.

"The idea of bringing the event to Portugal emerged in the context of Mundiconvenius' research to apply for this type of organizations. We contacted Mr Pires de Lima (Economy Minister), who suggested APCV to develop the process, which happened very satisfactorily, resulting in an accepted application", explained Luisa Teixeira. The Portuguese company competed with two other destinations.


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