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April 23, 2019

Portugal: Pestana Hotel Group Opens First Pousada in Madeira

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Pestana Hotel Group's first ‘Pousada’ in Madeira, Pestana Churchill Bay, will open on 7th June, as a result of the expansion strategy of the ‘Pousadas de Portugal’ brand. The hotel represents an investment of four million euros and the creation of about 40 jobs.

Located in the historical centre of Câmara de Lobos village, with a privileged view over the bay, Pestana Churchill Bay has 57 rooms, restaurant, bar, terrace and a panoramic swimming pool, sauna and massage service. The rooms decor is inspired by the painting by Winston Churchill, the English prime minister who in 1950 visited the island and depicted the Câmara de Lobos landscape.

Pousadas de Portugal's expansion also strengthens the brand's commitment to market diversification. As Portugal and the United Kingdom are its main markets, the strategy now focuses on the United States, Spain, Germany, France, the Netherlands and Belgium.

In addition, the brand will invest in an internationalisation plan. It is planned to open five Pousadas outside Portugal by 2023, with a total of 300 rooms, located in monuments, buildings or regions that can function as a vehicle for spreading Portuguese cultural heritage.

"Pousadas de Portugal are one of the fastest growing brands in the Pestana Hotel Group portfolio and in strategic terms it makes sense to invest in Madeira, a destination with a strong connection to the Group's origins and which allows us to broaden our contact with new markets", says Luís Castanheira Lopes, Pousadas de Portugal's president.

According to Pedro Coelho, Câmara de Lobos Mayor, Pestana Churchill Bay is "an anchor investment of vital importance" to the city. "It will, I am sure, decisively leverage the city's economy, create jobs and attract more and more tourists. As a politician, I take great pride in seeing this magnificent city become associated with a brand of reputation and international recognition as the Pestana Hotel Group. Beyond the stigmas of the past, Câmara de Lobos is an attractive municipality with new opportunities. "


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