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May 19, 2015

Portugal: Meo Arena Sets Up Team to Gather More Events

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Meo Arena Corporate Events is the new identity of the brand that identifies the Meo Arena team dedicated to the meetings industry, corporate events and conferences segment.

As Jorge Vinha da Silva, CEO of Atlântico SA, owner of the space, explains, this is the culmination of two years of hard work, trying to capture more and more national and international events in this area, perhaps less visible than major public events as concerts and other performances.

"The meetings industry has always been important in our turnover," assures Jorge Vinha da Silva. "We believe in proactivity, which makes us all together to get more events to Lisbon". For this reason, they have invested in attending major international trade exhibitions such as IMEX in Frankfurt or IBTM World [former EIBTM] in Barcelona, and in cooperating with other organisations in the region as the Turismo de Lisboa (Tourism of Lisbon) or FIL (International Lisbon Exhibition).

This Corporate Events team is composed of seven permanent people. Behind their work, there is the support of the remaining MEO Arena structure, from commercial support to production, from marketing to creativity and audiovisual, in a wide range of equipment and services "tested on over a thousand events."

We don't aim at being an event agency”

Jorge Vinha da Silva insists on this point. "Our competitors are other venues, at most. We want everyone to come organise events in Meo Arena and we are here to help, either the agencies or the final customers."

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