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October 16, 2018

Portugal: BTL Launches Innovative New Image

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BTL - Bolsa de Turismo de Lisboa (Lisbon Travel Market) has just presented its new image. The brand intends to convey the event's more innovative, contemporary and dynamic strategic position. Carlos Coelho, from Ivity Brand Corp, designed the new logo.

Ivity Brand Corp accepted the task of replacing BTL's seven year-old logo. "We challenged Carlos Coelho to conceive a logo that would reflect, in a way, the position we want BTL to have, which is a more contemporary, more innovative position," said Fátima Vila Maior, BTL´s Director, according to FIL website. She added that BTL is proudly known as "one of the most innovative fairs in the tourism industry."

BTL 2019 will present a new image, more modern and 'bolder'. "Where Portugal is" was, according to Carlos Coelho, the logo creator, the starting point to modernise BTL's brand. "This is a brand of meetings, where North meets South, where ancient art meets contemporary, where the Azores meet Madeira... Multiple meetings, in the end."

Fatima Vila Maior has recently stated that BTL will take a "qualitative and quantitative leap", with some new features such as the segmentation of its hosted buyers program, the occupation of four pavilions and the presence of new international destinations at the fair.

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