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June 9, 2015

Portugal: ATP Invites International Journalists in June

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Porto Tourism Association (ATP) is welcoming international journalists to be present in international events taking place in Porto. June is a month filled with events. "June is a month of excellence to design the exhibition and the international reputation of the destination Porto and North, given the size and diversity of events that will take place in the region during this period", says Helena Gonçalves, Executive Director of ATP, the agency responsible for external promotion and marketing of Porto and the North as a tourist destination.

Aligning the presence of international press with the events taking place in the region is one of the main guidelines defined by ATP as a way not only of promoting and differentiating the position of Porto and the North, but also of contributing to reduce seasonality tourism in the region.

Among the main press trips that ATP will support, is the arrival of 25 international journalists from 12 different markets (Poland, Ireland, USA, Italy, UK, Belarus, Turkey, Canada, Greece, Belgium, Latvia and Spain), in order to attend and follow closely the NOS Primavera Sound festival. Also the FEST Film Festival, which every year takes place in Espinho, counts on ATP support in its advertising to the international press.

June is also the month of the popular festivity São João and ATP is preparing a set of actions that will be released soon.

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