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April 19, 2016

Portugal: APECATE: The Portuguese Association of Events Is Looking at Europe

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by Ana Fernandes, Vice-President of APECATE

ana fernandesIn a time when Europe shows some signs of fragility in terms of social and political conscience, the European companies give a different answer.

The events industry, specifically, gives clear signs of cooperation between international peers and this is fundamental to reach business qualitative and finantial growth. In a market of great local and international competition, the mood is changing. Sharing, partnerships and complementary actions have became normal in a market that used to see with distrust the entering of foreign companies in local markets. The focus is now on the companies internationalisation, on the search of global partners and on sharing the market. The professional associations of this sector are called upon supporting this processes of internationalisation and establishing principles that allow the companies to act in the global market with equity, knowledge and information.

1. LiveCom Alliance

This is the most recent European Alliance, created in March this year. The European Events Companies Associations decided to join efforts to create the LiveCom Alliance. Portugal, The Netherlands, the United Kingdom, Belgium, Spain and Russia, through their associations APECATE, IDEA, EVCOM, ACC, AEVEA e NAOM, where the first to sign the cooperation protocol. Meanwhile, France and Germany have already shown their intention to join. The goal is that other associations join and make this a true Pan-European Alliance. The main task of LiveCom Alliance is to share information and best practices, and also to implement benchmarking actions. One of the priorities is to compile national researches about the events industry, which can be the base for a European scale research. The creation of a European database for this sector, available for all the member companies, is a vital goal of this project. Another is sharing best practices from all the associations. APECATE has presented its projects: the quality seal and the nacional registration of event companies. They can be a source of inspiration for other countries.

The education and support to students and trainees mobility are other issues to be discussed. APECATE has a special concern about the education of future professionals, a concern shared by LiveCom Alliance. In today's social context, terrorism was also discussed. The European solidarity with the recent events in Paris or Brussels is clearly shown and our industry gives concrete signs of union and strength. Such as the development of a number of initiatives that highlight the safety conducts of European events. A lot of plans and ideas that are taking their first steps, but the goals are specific and shared by all members.

2. Quality seal

It is with great pride that APECATE announces the first company to obtain its Quality Seal. The company is Equinócio (www.equinocio.com). The APECATE's Quality Seal was created as a mark of differentiation of both companies and their services, allowing customers a safe choice when they are hiring.

3. European and Iberian Awards

APECATE has confirmed its support to the EUBEA – The Internacional Festival of Events and Live Communication, by participating in the recent Advisor Board event and establishing better entry conditions to its members. The festival will be in Saint Petersburg, from 13th to 15th October. APECATE has also given its support to the Evento Plus Awards, as a way to show the Iberian profile of the awards. Companies can apply to the awards until 12th May. APECATE will be jury in that event.

We are in a clear process of internationalisation of our industry and our member companies. And we are doing this also by sharing best practices and awarding our companies and events.

A new and exciting path for APECATE.

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