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February 12, 2015
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Asia: HelmsBriscoe Makes Foray into the Philippines


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US Meetings procurer firm HelmsBriscoe has entered the Philippine market, and is at work securing initial business with corporate accounts, religious events and product launches.

“It’s really a good time, as Asia-Pacific is no longer an emerging market,” said Marisa Crame, senior director for global accounts, HelmsBriscoe. Weddings, cruises and business seminars are some of the other events the company will pitch business for, she added.

HelmsBriscoe’s associates in the Philippines will cover any kind of event that guarantees at least 10 room nights of business for associations anywhere within the social, military, educational, religious and fraternal associations segments.

Butch Cabalu, manager for global accounts, HelmsBriscoe, predicts significant business in the Philippines from religious events, product launches within the entertainment segment, and corporate accounts. One of their biggest bookings so far is a 10,000-pax religious event in 2016, where 2,000 of the participants will be from overseas, he said.

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