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September 30, 2013

Aloft Hotels Opens in Panama, Targets MICE Market

Aloft Panama has opened as the fourth Aloft hotel in Latin America since the brand made its debut less than two years ago.  The property is owned and operated by Nuevos Hoteles de Panama S.A. under a franchise agreement.

Aloft Panama offers 139 loft-like rooms. By 2014, it will offer an additional 186 rooms as part of an expansion phase.

Aloft Panama is adjacent to Sheraton Panama and Convention Center and located across the city's ATLAPA Convention Center. It is also approximately five kilometers from downtown and the financial center, making it an ideal choice for business travelers. Amenities include an outdoor Splash pool, W XYZ bar, RE:FUEL by Aloft, its 24/7 pantry for self-service meals and snacks with healthy options, and RE:CHARGE, Aloft's 24/7 gym.

For the MICE market, Aloft Panama has nearly 5,800 square feet of flexible meeting space ideal for both business meetings and social gatherings.

The opening of Aloft Panama will mark Starwood's fourth Aloft hotel in Latin America following the opening of Aloft Cancun, opened in July; Aloft San Jose, Costa Rica in 2012 and Aloft Bogota in 2011. Four more hotels are slated to open, including Aloft Guadalajara in 2013; Aloft Merida in 2014; and Aloft Montevideo and Aloft Asuncion in 2015.

Panama is an important market for Starwood. Following this opening, Starwood will operate five brands in the country, including Aloft, Sheraton, Four Points by Sheraton, Le Meridien and Westin, and will extend its footprint to eight hotels.

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