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September 10, 2015

First Look: Final Design for Winston-Salem Convention Center Renovation

Atlanta-based tvsdesign, the architectural and design firm contracted for  Winston-Salem’s Benton Convention Center, has presented the  final design plans for the multi-phased renovation project, beginning January 2016.

Located in downtown Winston-Salem, the 100,000-square-foot Benton Convention Center will undergo a multi-million dollar renovation, which includes significant structural, design and technological upgrades to the interior and exterior of the building.  Key design elements will create more open, flexible meeting space and incorporate architectural nods to Winston-Salem’s historic arts, tobacco and textile roots.  The plans also include expanding the front façade to provide more practical, pre-function space.  More windows and skylights will be added to provide an open and inviting aesthetic.  The center will remain operational throughout all phases of the project, which is expected to be finalized May 2017.
Richard Geiger, president of Visit Winston-Salem, said in a statement that he expected the renovation project to help Winston-Salem connect the downtown area with the experiences planners and attendees look for. "This redesign, along with the more than $1 billion spent on downtown development initiatives in the last 15 years, will attract more events to Winston-Salem and ensure existing clients return and grow with us.”

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