UK: Rob Davidson Suggests Using Past Financial Crises As Models for Future Success
|Photo via meetpie.com|
Corporate meeting planners have been urged to stand their ground against procurement directors as the global economy continues a steady, yet fragile, growth.
Delivering his annual EIBTM Trends Watch Report at the trade show in Barcelona today, industry analyst Rob Davidson highlighted an optimistic outlook among corporate and association planners worldwide. And although factors such as instability in the Eurozone, Japan falling into recession and China's public sector debt are indicators of a difficult 2015 ahead, Davidson said the industry could fall back on the lessons learned following the financial crisis.
Borrowing the slogan from this year's World Economic Forum in Davos, he said: “I could be standing here again next year talking about the consequences of recession. Resilience and dynamism has saved us in the past and will save us again.”
Growth in key sectors for the meetings industry - ICT, automotive, pharma, and construction - give great cause for optimism, Davidson argued.