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February 19, 2013
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Meetings Africa: Exhibitors Share Predictions on Trade Show


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 The South African and regional African business events industry is better represented at Meetings Africa this year than ever before, and exhibitors and visitors from the continent are brimming with excitement over the opportunities that will arise during the next three days. “The numbers of quality buyers and exhibitors is impressive this year, and the African continent is particularly well represented, so we are hoping for excel-lent and lucrative results, in line with our pan-African strategy to encourage associations throughout the continent to rotate on a regular basis,” says Amanda Kotze-Nhlapo, executive manager at the South African National Convention Bureau (SANCB).

Of the 145 exhibitors at Meetings Africa 2013, just over 20 percent represent destinations other than South Africa on the continent. There are 30 exhibitors from regional and continental Africa in total at Meetings Africa this year. Lesotho, Zambia, Kenya, Namibia, Botswana, Tanzania, Mauritius, Mozambique, Swaziland are among the regional destinations exhibiting here for the first time in 2013. In previous years the number of destinations from outside of SA was negligible. “Continental collaboration is central to the strategy to grow business event arrivals. Meetings Africa 2013 provides the ideal platform to initiate better and more inclusive continental partnerships that will work to realise the untapped potential of the continent as a business event destination,” says Kotze-Nhlapo.

Daily News chatted to some exhibitors from the rest of the continent to harvest a few insights into their expectations at Meetings Africa 2013: LUCY MACRIDIS, VILLA ROSA KEMPINSKI – NAIROBI, KENYA “I’m hoping to attract good business from the inter-national MICE (meetings, incentives, conferences, exhibitions) market. This is our strongest focus,” says Lucy. Meetings Africa, she says, is an ideal platform to do this. “It maximizes our exposure,” she says. The Meetings Africa online diary, she adds, has really helped her a lot this year. “I’m looking forward to making and meeting new contacts, and doing the best business I can do,” she adds. SOLISTER CHEELO, ZAMBIA TOURISM BOARD (stand 1015) – ZAMBIA “Zambia is predominantly a leisure destination, but we are now trying to build our Business Events industry. Meetings Africa is the perfect platform to do this,” says Solister. South Africa is one of the main source markets for Zambian business events. “So we really want to position ourselves optimally at Meetings Africa, and we are very confident this week will deliver excellent results through the great networking opportunities available here, and the excellent calibre of buyers,” he says.

 PORTIA MADOKA – ZIMBABWE TOURISM AUTHORITY (stand 1016) “We have good business event facilities in Zimbabwe, and we are hoping to showcase them here at Meetings Africa to good buyers,” says Portia. “Meetings Africa is the biggest business events show on the continent and it’s important that we are here.” Portia has represented the Zimbabwe Tourism Authority at previous Meetings Africas and did “good business” each time. “We are sharing our stand with a number of private tourist products like the Vic Falls Hotel and Holiday Inns, and all are anticipating good results over the next few days,” says Portia. MARTHA YERONIMO – TANZANIA CONFERENCE SER-VICES LTD, TANZANIA Tanzania Conference Service LTD is a leading Professional Conference Organizer in Tanzania. “Meetings Africa has become a very important event in our calendar at Tanzania Conference Services Ltd. I wanted to exhibit at Meetings Africa last year but there was no space. We are very excited to be here this year. “This year it’s important for us to attend Meetings Africa, because there are plenty of business opportunities at such a big, international show. As a visitor (not an exhibitor), I will go through the list of buyers carefully, particularly the technology companies, which is our target market,” says Martha.


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