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October 23, 2014

New Zealand launches advocates programme

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Tourism New Zealand (TNZ) has launched a new business events advocates programme at the inaugural New Zealand Business Events Awards dinner, co-hosted by TNZ and partners Auckland Convention Bureau (ACB) and Air New Zealand.

The dinner celebrated the success New Zealand has had in the Business Events sector and acknowledged the contribution of key industry and sector leaders. Together, guests at the dinner had won a combined 29 international events, representing an estimated 13,500 delegates and worth approximately NZ$41 million to the New Zealand economy. 

“It’s great to see New Zealand successfully bidding for and winning international association conventions,” said TNZ’s international business events manager, Bjoern Spreitzer.

“Much of this comes down to the influential sector leaders who are putting their hands up to champion their field of expertise to attract key conventions to our shores.

“The advocate programme is about creating lasting relationships with these individuals so that they can continue to bid for international conferences and encourage their colleagues to do so as well.”

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