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May 21, 2015

New Zealand: $20 Million Boost for Tourism

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Air New Zealand and Tourism New Zealand have announced they will extend their marketing partnership though the 2016 financial year, jointly investing more than NZ$20 million ($18.5 million).

The announcement will see marketing activity increased in South America and the United States with Air New Zealand’s two new direct services, Buenos Aires - Auckland and Houston – Auckland, set to commence in December this year.

Tourism New Zealand CEO Kevin Bowler says the partnership has also seen tangible results in terms of visitation to New Zealand.

“Inbound tourism reached a new high in the past financial year with 2.94 million visitor arrivals, up 7 per cent on the previous year," he said.

“We know that working collaboratively extends the reach and effectiveness of our campaigns, and look forward to continuing to collaborate with Air New Zealand to build on the positive results we have achieved to date.”

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