Home > Australasia > New Zealand
Related topics: New Zealand,Australasia, Destination Marketing, Destinations
May 18, 2015

New Zealand: 100 Percent Pure New Zealand Redux

In partnership with:

The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has further defined the country’s offer to travellers with a focus on the range and closeness of New Zealand’s attractions.

The new strategy and 100% Pure New Zealand commercial comes as one of the world’s longest running destination campaigns turns 16 making it among the world’s most successful.

It will showcase how New Zealand’s diverse range of experiences are all within easy reach and can all be experienced with ease, with the message, “Every day a different journey”.

Tourism New Zealand chief executive Kevin Bowler says the past three years of 100% Middle-earth, 100% Pure New Zealand have been extraordinarily successful with international visitor numbers at record levels, but it is now the right time to move the campaign on. 

“For the next phase of 100% Pure New Zealand, we’ll be emphasising our story of closeness and diversity – how our amazing landscapes and activities are all within easy reach,” he said.

“Every day you travel through New Zealand, it’s a different journey.”

Read More

What do you think of this $type?

About the Author: CIM Magazine

CIM Magazine





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic