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April 7, 2016

Patricia Herrera to Lead New York City MICE Growth in South America, Europe and SE U.S.

NYC & Company, New York City's destination marketing organization, has announced plans to expand the city's MICE presence in South America, Europe and the Southeastern United States. The company has hired Patricia Herrera to its Convention Development team as the new regional director of southeast and global.

patricia herreraHerrera will be based out of the company's New York City's office and will report to Jerry Cito, senior vice president of Convention Development for NYC & Company.

In addition to this presence in the Southeastern US, Europe and South America, NYC & Company’s Convention Development team has representatives based in New York City, London, Los Angeles, Minneapolis and Washington, DC.

Herrera joins NYC & Company with 15 years experience in hospitality sales, previously serving as the area director of international sales for Kimpton Hotels and Restaurants’ New York collection. Prior to working for Kimpton, she managed key international accounts for Morgan Hotels Group/Ian Schrager Hotels’ global portfolio. Herrera had previously participated in several trade shows with NYC & Company’s Convention and Tourism teams, including IMEX America, IMEX Frankfurt, IBTM and the company’s European MICE Roadshow. Herrera holds a BBA from Queens College in Flushing, New York, where she studied hospitality and tourism management. She currently resides in Queens.

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