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April 16, 2015

NAMID in New York: How NYC & Co. is Promoting Business Travel to the Big Apple

NYC & Company, New York City’s official marketing, tourism and partnership organization, is celebrating face-to-face meetings in the Big Apple on the first annual North American Meetings Industry Day (NAMID). 

To commemorate the event, NYC & Company has launched a video, entitled “Make it Face-to-Face, Make it NYC” in which meetings delegates and exhibitors discuss their reasons for hosting face-to-face meetings and why they chose New York City as their destination to do so. 

In 2014, New York City saw an estimated 6.1 million meeting and convention delegates who spent $5.3 billion in the five boroughs. 

As part of the U.S. Travel Association’s Meetings Mean Business Coalition, which is organizing NAMID, NYC & Company encourages Meetings, Incentives, Conferences and Exhibitions (MICE) industry travel to New York City, emphasizing the impact meetings and events have on New York City’s economy, businesses and communities. Throughout the year, NYC & Company’s Convention Sales and Destination Services teams secure MICE business to New York City and offer resources to meeting planners, exhibitors and delegates as they “Make it NYC.”

In “Make it Face-to-Face, Make it NYC,” delegates and exhibitors explain the importance of doing business face-to-face, as individuals can connect on a personal level and form long-lasting relationships that ultimately result in profitable business. 

Also part of the celebration, the Meetings Mean Business and NAMID logos will be displayed in rotation in the Crossroads of the World, Times Square, on a Clear Channel billboard at the intersection of Broadway and 47th Street throughout the day.

To follow and join the conversation about the importance of face-to-face meetings, visitors can use the hashtags #MMBNYC and #NAMID15 on Twitter and Instagram, and visit NYC & Company’s dedicated LinkedIn page, linkedin.com/company/nyc-&-company.

For more information on planning a meeting or event in New York City, go to nycgo.com/meetingplanners. To learn more about Meetings Mean Business, visit meetingsmeanbusiness.com.

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