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August 25, 2015

Will New Conference Spaces Bring New Life to Atlantic City?




After a devastating 2014, will meetings and events help make 2015 a better year for Atlantic City?

Reports suggest that the New Jersey gaming destination's newest conference center is already beating early expectations when it comes to filling hotel room nights.

According to the Philadelphia Business Journal, hotel bookings for Harrah's Waterfront Conference Center, owned by Caesars Entertainment, already has 165,000 room nights on the books, far exceeding the early 30,000-40,000 room-nights projection.

About 95,000 room nights have been booked for the first 12 months of operation, and 144,000 room nights for the first 24 months of operation, according to Michael Massari, senior vice president of national meetings and events at Caesars.

Harrah's $125.8 million conference center adds about 100,000 square feet of new space, and has the ability to hold up to 5,000 attendees. The property has about 125,000 square feet of net meeting space.

The groups that have already committed to the new addition in Atlantic City, including Bradley Caldwell for Sept. 6-8, will generate $30 million to $35 million in direct revenue, Massari said.

Meanwhile, the Press of Atlantic City notes that Resorts Casino Hotel is planning to unveil a nearly $5 million conference center next week on the Boardwalk, part of a larger push by city properties to capture more of the lucrative East Coast corporate meetings market.

The space, with 15,000 square feet spread over 12 rooms, is scheduled for a ceremonial opening Wednesday, with the first meeting planned for early September.

Atlantic City has about 15,630 hotel rooms and more than 770,000 square feet of citywide meeting space, ranging from the 600,000-square-foot Convention Center to smaller facilities.

 


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