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January 6, 2014

World Trade Center Las Vegas Partners With World Center Mexico City

The Las Vegas Convention and Visitors Authority and the Consumer Electronics Association  have signed a Memorandum of Understanding between the World Trade Center Las Vegas and the World Trade Center Mexico City.

The agreement encourages both cities to co-market under the World Trade Center brand (World Trade Centers Association) creating access to key trade information and market research, and facilitate business trade missions around the world.

In 2010, CEA was given the rights to the World Trade Center Las Vegas license and partnered with the LVCVA to attract more international visitors and trade events to Sin City.

By seeking formal business relationships with other World Trade Centers in cities around the world, the LVCVA and CEA can create and solidify international business connections. Attendance to CES in Mexico has increased 20 percent over the past three years, and the country is the No. 2 source of international visitors to Las Vegas.

Currently, only 17 percent, or nearly seven million of all Las Vegas visitors, are international travelers, and during the next decade, the LVCVA’s goal is to increase that figure to 30 percent.

Las Vegas is the only destination in North America with a World Trade Center designation on the campus of a convention center. The LVCVA also has a Memorandum of Understanding with the U.S. Department of Commerce’s International Trade Administration to promote travel and tourism exports.

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