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October 8, 2014

Reno-Tahoe Meetings Cooperative Donates $3,000 to Charities




Reno-Tahoe Meetings raised $3,000 to donate to select charities as part of a collaborative meetings and conventions promotion, Come See, Fly Free. Checks were issued for $1000 toward each charity presented by Reno-Tahoe Meetings to the Reno SPCA, American Red Cross - Reno Chapter and the Reno chapter of The Susan G. Koman Foundation. A formal check presentation was conducted yesterday at the Red Cross - Reno Chapter.  

Check presented by Debra Dudley, executive director of the Reno-Tahoe Meetings Cooperative, to Clara Andriola, regional executive officer of the American Red Cross


This promotion, launched in January of 2012, targeted meetings and conventions planners with an offer to “Come See, Fly Free” - a program that covered airfare and travel costs for qualified meeting planners interested in conducting site inspections in the Reno-Tahoe destination. Those who sent a request for proposal that met the group’s minimum room requirement of 200 room nights automatically qualified for the charity of their choice to receive a donation. Those who actually visited qualified for an even larger donation, and the largest contributions were raised by planners who actually booked their meeting in Reno/Tahoe. More than 450 inquiries were generated from the program.
 
Debra Dudley, the Reno-Tahoe Meetings Cooperative executive director, explained that the concept for this program was created because the Cooperative wanted to give meeting planners "an unselfish incentive" to see the Reno/Tahoe destination, and to emphasize that the destination as a whole "believes in corporate giving.”


What do you think of this $type?
 


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