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February 12, 2019

Hard Rock Heads for Amsterdam




Photo by Noppasin Wongchum/iStock/Getty Images Plus/Getty Images

Hard Rock International has announced plans for a new hotel in Amsterdam: the Hard Rock Hotel Amsterdam American, which is set to open in April 2020. Located on the Leidseplein Square, the hotel will be set in some of the city's most famous Art Nouveau buildings, according to Hard Rock. It will have 173 rooms and suites and newly renovated interiors; however, the hotel will keep all vintage decorative features intact throughout, from stained-glass windows to vibrant paintings on the interior walls, which will also be adorned with signature Hard Rock memorabilia.

Accommodating both business and leisure travelers, Hard Rock Hotel Amsterdam American will have a number of meeting spaces totaling over 2,400 square feet, as well as brand-signature amenities, such as a Body Rock fitness centre. Guests will have the opportunity to purchase t-shirts, hats and other branded apparel at the Rock Shop, and the hotel will also offer The Sound of Your Stay music amenity program, the brand’s signature three-part offering, which allows guests to stream or download their choice of a rotating set of curated playlists upon check-in. Guests can also reserve their choice of Fender guitars delivered in-room for impromptu jam sessions or tune in to the vinyl resurgence and experience music as it was intended to be listened to. Guests can also enjoy the one-of-a-kind Rock Om in-room yoga program, which energizes the body and soul through the power of music.

The family-run company Eden Hotels will remain the owner of the property, according to Leon Dijkstra, the owner of the site of the project. 

The hotel will also be home to the Café Americain, taking up residence in a National Heritage site. The respected Café Americain holds great historical value and will become a hotspot for guests, tourists and locals alike to enjoy a delicious American breakfast, lunch or dinner under its iconic arched roof, Hard Rock said. Guests may also indulge in a drink at the on-site Bar Americain. The hotel will also have a GMT + 1 lobby lounge serving craft cocktails and artisan coffees.

Surrounding the hotel is a variety of local cafes, restaurants, theaters and bars. Guests can also explore some of Amsterdam’s most prominent museums, including the Rijksmuseum and the Van Gogh museum, all within walking distance.


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