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February 9, 2009

The Address to manage luxury Moroccan retreat

The Address to manage luxury Moroccan retreat

The Address Hotels + Resorts, Emaar Hospitality Group’s luxury hotel brand, has signed a management contract with Saudi Arabian business conglomerate Azmi Abdelhadi (AAH) Group, to operate a property within Jnan Amar Retreat, a mixed-use development in Marrakech.


Billed as an ‘exclusive polo spa-retreat’, the Jnan Amar Polo Retreat will be spread over 40 hectares and is scheduled to open in 2011. It is being developed by SIAMA (Morocco), a subsidiary of AAH Group.


In its first management contract internationally, The Address Hotels + Resorts will manage the five-star retreat hotel including the dining facilities, meeting venues, leisure facilities and business lounge, as well as several luxury villas.


Jnan Amar will have two components, the hotel, which will have 60 rooms including two presidential suites - and the 16 private villas, all set amidst an extensive lake and polo field.  The property will cater for Moroccan customers as well as international investors and tourists from Europe, and the Middle East & North Africa region.


Ammar Abdelhadi general manager, SIAMA said: “Jnan Amar has five focal areas of tourism – cultural, business, meetings and incentives, health and well-being and sports and recreation. It was therefore important for us to have a partner that has diverse strengths in managing all these aspects. The Address Hotel + Resorts has proven its competencies in all these aspects of hospitality, making it our ideal choice.”

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