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December 10, 2012

The Power of the Global Exhibitions Network: UFI Congress

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International Meetings Review joined a record 450 delegates from 56 countries for the 79th edition of the UFI Congress held, this year, at the new ADNEC exhibition and convention centre in Abu Dhabi, capital of the United Arab Emirates (UAE). 

The success of the event, for organisers of international exhibitions, owed much to the location of the meeting being so readily accessible for delegates from Europe, Asia, and the Americas. But the other explanation for the up-tick in attendance was the theme; “Where is the Growth Coming From?” 


The answer, it turned out, was “From Each Other!”

James Latham was on hand to understand the role that UFI plays in connecting established exhibition brands and organisations - large or small - with high growth markets. The arrival of the Congress in the Middle East was therefore reflective of the theme and, as the organisations` chief executive Paul Woodward explained, so too will the successive events be when they take place in Seoul in 2013 and Sau Paulo in 2014.



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About the Author: James Latham

James Latham





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