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January 17, 2014

Middle East: Wising up to the potential of KSA

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The Saudi Conventions & Exhibitions Forum took place from November 3 to 4 at Jeddah Hilton, luring more than 600 pre-registered attendees including top decision makers from the Saudi government. 

Organised by Saudi Exhibition & Convention Bureau (SECB) and International Quality & Productivity Center (IQPC), there were 34 sponsors and exhibitors in total with key participants including ITL World, Prince Sultan Cultural Center, Budget Rent a Car, HAV Productions and Poken. 
Forum highlights included an economic overview of the meetings industry, presented by Tom Hulton, Director of International Relations, IMEX Group. 
Eng. Tariq Alessa, Executive Director of SECB, revealed a five-step plan for driving growth of the kingdom’s meetings and incentives sector and there was a strong emphasis on collaboration. “The key to unleashing the full potential of Saudi Arabia’s meetings and incentives sector is to form an association of event organisers to strengthen their influence within the kingdom,” said Dr Abdelrahman Abdullah Al Zamil, Chairman, Riyadh Chamber of Commerce. 
A gala dinner and awards ceremony took place on November 3, kickstarted by a tour of the exhibition by HRH Prince Sultan bin Salman bin Abdul Aziz and HRH Prince Mishaal bin Majed bin Abdulaziz Al Saud. Later, a documentary on the latest developments in the meetings industry and future goals of the kingdom was shown. 


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