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June 9, 2015

Middle East: TIME hotels' portfolio expansion on track

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TIME Hotels is well on the way to reaching its goal to have 15 hotels in its portfolio by 2016 and 20 hotels by 2020.

“We signed two new hotels in Qatar and two more in Dubai – one at Al Jaddaf and another at Wafi, which will be adapted to suit its Healthcare City location with a spa and a medical treatment focus,” said Mohamed Awadalla, CEO, TIME Hotels. This adds to TIME’s existing inventory of six properties in Dubai, one hotel in Egypt and three serviced apartments in Abu Dhabi. With just one more signing to make to reach its 2016 goal, the company is looking to Egypt and Saudi Arabia for opportunities.

The company is also launching O’Learys Sports Restaurant in the new Fujairah Mall in September 2015, with a further opening on the cards at The Dubai Mall in Q1 2016. The restaurant will then be considered in new TIME hotels, where space permits.

“O’Learys Sports Restaurant is a family concept – the food is fresh and homemade with space for kids to be entertained,” said Awadalla. “It is the first time that the restaurant brand will debut in the Middle East and it has been adapted to suit local tastes by being an alcohol-free venue.”

TIME Hotels has an 88 percent guest satisfaction rate – higher than the benchmark average for Europe and the Middle East.

“Dubai is a very competitive market, so we need to pay attention to quality, service levels and the details in order to stand out,” said Awadalla.

“Therefore, we are educating our team to take care of the smaller details to make an impression. Our staff know the routines of our hotel apartment guests, for instance, and can cater the service to suit them.” 

TIME Hotels is also introducing the Stay & Drive package in partnership with Hertz for short and long-stay guests. The short-stay offer provides guests staying at TIME Oak Hotel & Suites or TIME Grand Plaza Hotel with a free car rental for every night booked at the property. Meanwhile, long-stay guests renting any
TIME Hotels Apartment in Dubai for a year will receive a month’s free car rental.

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