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June 11, 2015
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Middle East: Sheraton to Open 50 new hotels by 2018


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Sheraton is planning robust global expansion with a goal of 50 new hotel openings and entering another 14 countries around the world by the end of 2018.
As part of the growth strategy, the Starwood Hotels & Resorts Worldwide brand is entering a number of new destinations, building on the momentum of its 2014 debut in Tajikistan and its recent launch in Samoa. Strong demand in Asia Pacific in particular is driving the future pipeline, placing Sheraton on track to cross the 500th hotel milestone by 2016.

“The continued expansion comes after our multi-billion-dollar investment to enhance the brand worldwide over the past several years,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “Sheraton has enjoyed phenomenal success with global travellers, due to its dynamic brand-led programming and innovative social spaces that engage and inspire our guests to connect with what matters most to them – no matter where they are in the world.”

The brand’s growth in Asia Pacific is being spurred by high demand across China. As such, Sheraton will open its third hotel in Beijing, its fifth in Shanghai and debut in five new markets including Bengbu, Chuzhou, Zhanjiang and Harbin in 2015. Meanwhile, the brand’s development pipeline in China continues to swell with another 33 hotels slated to open over the next four years.

“Sheraton holds firm in helping to widen Starwood’s lead as the largest upper-upscale and luxury hotel operator in Asia Pacific, including China, accounting for nearly 46 percent of the company’s rooms in the region,” said Simon Turner, President, Global Development, Starwood Hotels & Resorts Worldwide.

“Building on its ‘first-mover’ legacy, Sheraton has facilitated the development of meaningful, long-term relationships with owners and developers in mature and emerging markets, not only in Asia Pacific, but in all corners of the world, paving the way for the further development of all Starwood’s high-calibre brands.” 
Marked expansion across

Europe is also on the cards for Sheraton, with openings planned in a number of sought after destinations such as Italy, Romania, Turkey and Russia.
Meanwhile, the Americas will also welcome a number of Sheraton-branded properties during the next couple of years. Already established in the
Middle East, Sheraton's UAE portfolio will climb to seven hotels by the end of the year, bolstered by the new Sheraton Sharjah Beach Resort & Spa.

 


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