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February 24, 2015

Middle East: Pico’s Designs on DEWA

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With a brief to create an “open, neat, welcoming yet corporate” style, Pico International rose to the challenge to design an impactful stand for Dubai Electricity and Water Authority (DEWA) at the Abu Dhabi’s World Future Energy Summit in January 2015.

“The aim was to create a stand that allowed easy traffic visitor flow and at the same time, give visibility to all of DEWA’s participating entities while reinforcing DEWA as the mother brand,” said Fetto Mohamed, Creative Director at Pico. 

Due to the nature of the event, Pico maximised the usage of sustainable materials to help DEWA reach its corporate objective to be greener. Using methodologies such as soya ink for printing, minimising the use of the plastic and fitting LED power saving lights are just some examples of the special features on the stand.

“Pico not only builds in a sustainable manner but also works on measuring the carbon footprint during the entire process to make sure it is at the minimum level of CO2 emission,” said Raoul D’Souza, General Manager of the Pico Exhibition Unit.

“One of the challenges DEWA had faced over the past few years was about the general look of its stand, as it had to accommodate several entities that have different styles,” continued Fetto Mohamed. “Each brand has its own identity and our goal was to create a synergy yet keep each distinctive entity visible. We therefore strategically only used the walls for branding purposes. We provided a smart design solution with reception counters and a mezzanine meeting room for VIP guests.”

Pico used several logos, colours and styles to create a harmonious concept that complemented all the brands and allowed easy navigation for visitors.

To find out more visit www.pico.com.


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