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April 15, 2015
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Middle East: Oman Ramps Up Its Delegate Appeal


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The Sultanate of Oman is enjoying record visitation from Australia and New Zealand and, as a result, has already attracted significant incentive business from Mercedes Benz and News Ltd.

In 2013-2014 Oman achieved a 10 percent increase in visitations from Australia and New Zealand, building on an 11 percent rise in 2012-2013 and impressive 72 percent increase in 2011-2012, according to the Sultanate of Oman's Ministry of Tourism Country Manager for Australia and New Zealand, Mona Tannous. This exceeded the number of visitations from European countries.

"We often talk about Oman being the best-kept secret in Arabia, but clients keep telling us that Oman's unique natural beauty, heritage and culture combined with the renowned warmth and hospitality of Omani people makes Oman the best-kept tourism secret on the planet," said Tannous.

With more than 10,500 hotel rooms available in Muscat by 2018, the opening of Oman Convention & Exhibition Centre (OCEC) is providing a catalyst for major business events in the sultanate.

OCEC's venue manager, AEG Ogden, said that marketing efforts over the past three years have gained traction with Oman now being seriously considered as one of the world's most exciting emerging convention destinations.

"With numerous convention bids in the pipeline as far ahead as 2021, the operations team will ensure that each and every delegate will experience a special blend of traditional Omani hospitality,” said Rochelle Uechtritz, Group Manager Convention Sales Development, AEG Ogden.

The OCEC executive management team is headed by General Manager, Trevor McCartney, who has more than 20 years’ experience that includes venue pre-openings in the Middle East, Asia and the UK. The convention centre is working towards recruiting and training a workforce of more than 160 full-time staff by the end of 2015, of which 60 percent will be Omanis.


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