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August 18, 2015

Middle East: Meeting Forum to Leverage Dubai’s Growing Slice of MICE

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Dubai is attracting 27 percent of business events in the region and its allure as a host destination is being used as a platform for discussion by a dedicated industry event.

The MICE Middle East Forum 2015, supported by Dubai Business Events, is taking place on 7 October 2015 at JW Marriott Marquis Dubai. 

Now in its second instalment, the annual event, supported by Dubai Business Events, will welcome 250 delegates from across the Gulf to discuss pressing issues of the day, such as political and security challenges facing the Middle East and its impact on meetings and events. Other sessions include a case study from Expo Milan 2015 and an expert view on how to digitalise events effectively. Among the high profile speakers confirmed are Elie Rizk, CEO MICE Arabia, President, Lebanese Exhibitions & Conferences Associaton; Lara Maggiore, Head of Global Marketing and Brand, Expo 2015 Milan; and Thomas Ovesen, COO, Done Events.

To find out more, visit www.miceforumme.com.

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