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December 8, 2015

Middle East: ibtm Arabia Gears Up For Focused Event

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ibtm Arabiaibtm Arabia 2016 (www.ibtmarabia.com) is expecting to expand its MICE event for the region in 2016 as the rapid pace of change continues to have an impact on the growth of the sector.  The expansion is driven by renewed economic confidence and regional exhibitors will be matched with top international meeting planners as well as those from the Middle East.

Taking place at the exclusive 5-star Jumeirah at Etihad Towers in Abu Dhabi (9 – 11 February), next year’s event will once again focus on maintaining the unique profile matching to ensure quality of appointments for both buyers and suppliers.  All exhibitors will be able to discuss their objectives with the organising team to ensure that they meet with the buyers who are the right profile and who are equally looking to do business with them.

Dinesh Saggar, GE head of Europe and APAC, Cognizant, UK attending ibtm arabia as a Hosted Buyer comments, “Our organisation is growing in the Middle East and APAC region, and therefore I need to align myself to the region more to be able to help my team execute high level events seamlessly with a positive ROI.

“Attending ibtm arabia will allow me to get an idea of the landscape of the region in terms of venues, DMCs and other suppliers from a price point perspective. I am also looking to learn more about the cultural nuances of the region and best practices for doing business.”

Ekaterina Nogaeva, P&S marketing manager, Peugeot Citroen Russia confirmed to attend ibtm Arabia 2016 as a Hosted Buyer comments, “Our company is looking to organise some incentive trips in the UAE and for that reason we have chosen to attend ibtm arabia. The event will allow us to meet with high-quality DMC partners and source some reliable and cost oriented suppliers.”

Meeting and conference planners confirmed to attend ibtm arabia this year will represent companies including AW Europe, Peugeot Citroen Russia, Korea Railroad Research Institute, Abbott, Cognizant, Kuoni MICE & Special Groups and Exclusive Services Group sarl.

Last year’s programme was well received with 100 percent of Hosted Buyers satisfied with both the quality of exhibitors and their overall event experience. ibtm arabia is run with the support of Abu Dhabi Tourism and Culture Authority, Abu Dhabi Convention Bureau and Etihad Airways.

For further information about exhibiting or to apply to be a Hosted Buyer, please visit www.ibtmarabia.com

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