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August 28, 2015
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Middle East: Expo 2020 Dubai Experience Draws Crowds in Milan


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The UAE Pavilion at Expo 2015 Milano is wowing the crowds, welcoming more than 23,000 visitors a week and one of the main attractions is the interactive exhibit on the Dubai Expo 2020 site.

Produced by Dubai-based Action Impact, the innovative display features ‘intelligent’ projections on multiple surfaces and immersive surround-sound to provide a futuristic glimpse of how the Expo will shape the emirate.

“With an estimated 600 visits per hour, the UAE pavilion is a huge success,” said Simon Tapping, Executive Creative Director, Action Impact. “We wanted the exhibit to be interactive and the high visitor numbers prove that people are eager to find out more about what’s in store.”

Hala Ghandour, Senior Vice President of Strategy and Content Development of Expo 2020 Dubai, added: “We are delighted to see the scale of our visitors’ interest as well as the real-time benefits they gain from such an immersive and experiential showcase of our history, people, environment and the great things to come”.

The UAE pavilion and Expo 2020 Dubai exhibit will run for the duration of Expo 2015 Milano, from 1 May to 31 October 2015.

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