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July 21, 2015

Middle East: Dubai World Trade Centre Unveils Mega Expansion

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Dubai World Trade Centre (DWTC) has announced plans to build a 15,500-squaremetre extension to its current indoor complex space, taking the available multipurpose indoor event and exhibition capacity to over 122,000 square metres.

The move comes in response to the continued increase in demand for new shows, as well as the year-on-year scale up of strategic events within the DWTC calendar.

The custom-built, flexible event space is expected to cater to portfolio growth over the next five years. In turn, this will aid the anticipated increase in Dubai’s business tourism sector. Located adjacent to the existing Zabeel Hall complex, three new halls – named Zabeel 4, 5 and 6 – will form the extension beyond current Halls 1, 2 and 3. Construction is expected to commence in late April with the new space becoming operational from as early as Q1 2016. It’s hoped the infrastructure expansion will encourage a more diverse roster of events while allowing the facility to host more events concurrently.

“Dubai is already recognised as a leading events destination globally and further development of the DWTC complex allows us to position ourselves as a dominant force in the international event delivery arena,” said Helal Saeed Almarri, Director General of Dubai's Department of Tourism and Commerce Marketing (DTCM) and CEO of DWTC. “At DWTC, we have witnessed strong year-on-year growth, an increase in quality visitor footfall, and rise in space demand from top-tier exhibitors across all major trade-shows and the strategic sectors within our calendar. This consistency in performance in the context of a sluggish global economy has had a positive impact, fuelling increase in the Emirate’s share of the international MICE market.

“Dubai’s location and connectivity infrastructure remains a strategic lever, allowing industries access to nearly two billion people in some of the world’s fastest growing markets, all within a four-hour flight radius. The expansion of our venue will provide the supporting platform for home-grown local and regional businesses, as well as global corporations, to take greater advantage of commercial prospects being made available through existing events, and new entrants into the 2016 calendar.

”Designed to cater to exhibitions and conferences, the new halls will have four meeting rooms, their own VIP majlis spaces and organiser offices and dedicated services and amenities such as food and beverage outlets. The location of the new halls, close to Arena Plaza, allows ease of access via Dubai Metro and is linked through the current Zabeel concourse. An accompanying car park with capacity for 300 vehicles can be transformed into a 6,000-square-metre tented temporary event area.

“The meeting, incentive, conference and exhibition sector will retain its strategic role as a commercial catalyst, solidifying Dubai’s position as a global destination of choice for businesses, whether they are multinational conglomerates looking to establish their regional presence or regional SMMEs and start-ups seeking expansion into new markets,” said Almarri. “Ultimately, the influx of trade visitors, particularly the international business travellers, has a domino-effect stimulating several adjacent sectors such as tourism, hospitality, retail, infrastructure, among others, contributing collectively to Dubai’s and the UAE’s overall economic prosperity.”

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