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May 20, 2015

Middle East: Dubai Saw 13 Million Visitors in 2014

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Dubai's Department of Tourism and Commerce Marketing (DTCM) has launched the inaugural Dubai Annual Visitor Report, which gives a clearer picture of the overall number of visitors to the emirate for the very first time. 

The study revealed the emirate welcomed 13.2 million international overnight visitors in 2014, a year-on-year increase of 8.2 percent. Considerably higher than the global average of 4.7 percent, the growth reflects the progress the emirate is making towards realising Dubai's Tourism Vision for 2020, which aims to attract 20 million visitors a year in the next five years.

The Dubai Annual Visitor Report is a collation of tourism metrics, trends and insights drawn from Dubai Tourism's research. It monitors performance across global demand and competitive intensity, the effectiveness and supply of Dubai's tourism proposition, and the emirate's ability to deliver a rounded destination experience to leisure and business travellers.

“The Dubai Annual Visitor Report provides insights into how and why Dubai achieved significant visitor growth in 2014, continuing the upward trend of recent years. The 2014 success is especially promising considering pressures on a number of source market economies, and the 80-day partial closure of Dubai International Airport (DXB).

“The results are a tribute to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, and the continued resolute partnership between the government and the private sector,” said His Excellency Helal Saeed Almarri, Director-General of DTCM.

“Dubai's sustained growth is a result of the pursuit of excellence across all parts of the tourism economy by the private and public sectors, constantly seeking to be the number one destination for both leisure and business travel.

This applies to both creating a compelling proposition and delivering a superior end-to-end experience, and has resulted in the creation of a destination offering that appeals to both leisure and business visitors, and to families, couples and solo travellers. 

“Continuous enhancements to the offering have contributed to an average length of stay of 7.8 days, surpassing that of London and similar to that of New York, and there are numerous additions to the offering across attractions, experiences, hotels and restaurants, due to open in 2015 and 2016.”

Having traditionally released annual data on hotel establishment guests, the new DTCM report encompasses all international overnight visitors, painting a broader picture of the emirate's tourism economy.

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