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April 27, 2015
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Middle East: Dubai Reaches Out to North America


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Dubai Business Events (DBE) has signed an agreement with New York-based Marketing Challenges International (MCIntl) to help grow Dubai’s reputation in North America as a leading business event destination.

The agreement will see MCIntl act as an extension of DBE in North America, representing Dubai to all key business event stakeholders and meeting media in the US and Canada. The company will be responsible for generating business leads, inviting key meeting planners and business event journalists to visit Dubai for study missions and assisting DBE with its participation in key US-based exhibitions, sales missions and workshops.

“Marketing Challenges International is a very strong and experienced company, which specialises in representing international destinations in the North American business events market,” said Steen Jakobsen, Director of Dubai Business Events. “It’s a privilege to work with them and we have high expectations that they can help elevate Dubai’s position in North America and contribute to a growth in the number of business events held in Dubai.”       

Read more at MeetMiddleEast.com...
 


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