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April 19, 2016
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Middle East: Dubai Hotels Launch MICE Campaign


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Dubai's Gloria Hotel and Yassat Gloria Hotel & Apartments have revealed a new MICE strategy dubbed Hello…MICE to meet you. The campaign, designed to highlight both properties' meetings and incentives offerings, was unveiled at the MICE Arabia Congress held at the Palazzo Versace, Dubai, in March.  

dubai mice strategyThe new strategy allows event organisers to choose from various price points to suit their specific event and budget. Alternatively, a bespoke event can be created in collaboration with the venues' events teams. 

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