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March 3, 2015

Middle East: DoubleDutch Blazes a Digital Trail

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Having recently partnered with Meeting Professionals International to produce a report on the use of event apps, DoubleDutch is drawing on insider knowledge to deliver a new wave technology to the industry. 

From posting updates to sessions to rating speakers and bookmarking content, there’s no doubt that event apps are rising in popularity. 

Thanks to an impressive US$37.5 million investment in the company, DoubleDutch is focusing heavily on research and development in order to stimulate growth and develop app features designed to drive attendee engagement. 

“DoubleDutch builds mobile apps that help event organisers to maximise their return on investment (ROI) for events and conferences,” said Pascal van Dalen, Global Account Manager, DoubleDutch. “Like a digital agenda supercharged with social elements, DoubleDutch apps collect data intelligence and allow event managers to provide real time feedback and recommendations to attendees. 
"When using the collected data alongside features such as iBeacons and Audience Response, attendees can enjoy a more personalised experience during the event which, in turn, drives engagement. This gives rise to powerful data that can be used to demonstrate an event’s success.” 
Recently the company partnered with The Meetings Show UK to design an app for guiding attendees around the event, allowing them to create a schedule ‘on the go’ and interact with visitors and exhibitors. As well as integrating with social media, the app utilises DoubleDutch’s new mobile badge scanning technology to maximise leads. Around 350 exhibitors will be using this function at the event in July, which allows booth staffers to scan QR codes on attendee badges with their smartphones via the app. Once a participant is scanned, DoubleDutch instantly surfaces a robust profile of the individual, based on their in-app activity and interests. A digital trail of attendee interests is created through the social nature of the app, which allows users to check-in, post comments, bookmark items and create personalised agendas. 

“With this information, exhibitors can better understand a lead in real time and can share a list of scanned attendees with other booth staff,” said van Dalen. “Additionally, with DoubleDutch’s mobile technology, exhibitors can capture even more leads than were scanned at the booth by mining in-app data that signals attendees’ interests in specific companies.” 

In the Middle East, the company is noticing an increased amount of business on the back of Dubai’s Expo 2020 win. 

“Our strategy moving forward is relying even more on our partners in the Middle East, which is a fast growing market,” said van Dalen. In Dubai, the company is represented by Al Reyami Travel & Tourism. “Mobile event technology is set to explode in popularity in 2015, we are ready to serve the market and are therefore growing rapidly as a company,” he continued. 

“Mobile apps will be no longer viewed as an alternative to a paper guide, but as an integral component of the overall event strategy and experience.” 


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