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June 30, 2015

Middle East: Consumer Exhibitions on the Rise in Saudi Arabia

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Saudi Exhibition and Convention Bureau (SECB) recently conducted a workshop in Riyadh to introduce the new policies and procedures for holding consumer exhibitions.

Classed as business events, the number of consumer exhibitions is expected to reach more than 150 annually, according to SECB Executive Director Eng. Tariq Al Essa. The workshop was strongly attended by organisers who took the chance to review and discuss the new regulations approved by SECB’s Supervisory Committee under the leadership of HRH Prince Sultan bin Salman bin Abdul Aziz, President of Saudi Commission for Tourism and Antiquities and Chairman of the SECB Supervisory Committee.

“The consumer exhibition category is being developed by SECB as an effective means for introducing national products to the country’s citizens and residents, as well as supporting national tourism and the country’s economy,” said Al Essa.

“The new policies and procedures have come following a review of international best practices and after conducting an intensive evaluation with all relevant government agencies. In addition, the regulations were reviewed by the SECB Advisory Committee, which consists of representatives from the kingdom’s largest convention and exhibition organising companies.”

It’s hoped the new policies will enable organisers to promote their capabilities and develop their business.

“The new policies will provide a framework for exhibition organisers to increase the number of viable and sustainable exhibitions, while providing employment opportunities for the country’s citizens,” said Al Essa. “Moreover, these types of exhibitions are expected to support the development of domestic tourism throughout the kingdom.”

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