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March 10, 2015

On Location at the SITE Executive Summit 2015 in Dubai (Part One)

Last month, Dubai Business Events and the JW Marriott Marquis Dubai hosted the SITE Executive Summit 2015.
This annual gathering of the SITE community showcases and supports emerging incentive destinations. The group stages an Education Day - sharing sector expertise with local stakeholders - before experiencing some incentive offerings of the chosen destination. Participants from across the industry collaborate with the intention of creating more and better business for all.
For the first time, both the SITE International Board of Directors and the SITE Foundation Board of Trustees attended together.
In the first of three reports from the 2015 summit, IMR looks at the Education Day seminar sessions, including a snapshot of the sector from the 2014 SITE Index annual study and a discussion of the use of social media and apps on the operational side of incentive trips. The video also covers the value and ROI of incentive travel itself, SITE’s recent rebranding, and the two boards’ joint attendance. It also includes a view of Dubai from the Four Seasons’ new Mercury Lounge, which hosted the Education Day’s wind-down evening event.

In the upcoming reports, we will follow the SITE executives in and around Dubai on their whistle-stop tour of the destination’s incentive experiences.

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About the Author: Robert Coren





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