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October 29, 2014

Hard Rock Hotel to Open in Dubai




Hard Rock International signed a management contract with Abu Dhabi Financial Group and Sheffield Holdings to operate the Hard Rock Hotel Dubai Marina.

Projected to open in mid-2015, the hotel, located in the Marina 101 tower, will be the first Hard Rock-branded hotel in the Middle East, with a second hotel, which was first signed in 2012, expected to open in Abu Dhabi in 2017.

The 281-room hotel will occupy the first 33 floors of the tower - which will be the second tallest in the UAE - while a club lounge and dining venue will be located on the 101st floor.

The hotel is located in the swank Dubai Marina, close to other popular projects, including Jumeirah Beach, Marina Walk, Dubai Internet City and Dubai Media City. Other top shopping attractions include the Mall of the Emirates and The Dubai Mall. Good to know: The Marina 101 tower will have health clubs and swimming pools on different levels, along with other leisure facilities.

Hotel facilities will include the Rock Spa, with the Rhythm & Motion spa menu and the Body Rock gym. The property will also have pre-function meeting and event space, including a outdoor terrace at lobby level and the 101st floor lounge area, music memorabilia, a Rock Shop with Hard Rock’s merchandise and The Sound of Your Stay – the brand’s music amenity program exclusive to guests of the hotel.

The hotel property was previously intended to be operated by Hampshire Hotels Management in association with Wyndham Hotel Group, but Sheffield Holdings confirmed in July 2014 that the companies were no longer involved with the project.


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