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October 12, 2010

First-time exhibitiors up for IDEX 2011

A special package of incentives aimed at encouraging first-time exhibitors has boosted participation at IDEX 2011 (International Defence Exhibition & Conference), with 19 local and international firms already confirmed to participate in the ‘First-Time Exhibitor Zone’ at the show. In addition, a number of prospective debut exhibitors are also in advanced discussions with the IDEX sales team.

Earlier this year, IDEX organisers ADNEC (Abu Dhabi National Exhibitions Company) unveiled a special package for companies making their IDEX debut. This innovation has seen increasing interest from the defence industry and is expected to significantly increase the number of new products and technology on display at IDEX 2011.

The next edition of IDEX, Middle East & North Africa’s largest defence show, will be held 20 – 24 February 2011, under the patronage of HH Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE. In total, more than 900 exhibitors are expected to participate in IDEX 2011, the show’s 10th anniversary.

“While our reputation as a premier defence show has been well established over the years with every major player in defence industry in attendance, we want to continue to encourage newer entrants and feature a diverse range of the very best and latest in defence technology. The First-Time Exhibitor Zone was launched to encourage a wider range of companies to become more involved in IDEX 2011 and enable some of the newer or smaller firms to secure exhibition space and put their products on display. The zone aims to increase these firms’ exposure on a highly competitive floor, and give them a cost effective platform to stand out amongst the crowd,” said His Excellency Ali Saeed Bin Harmal Al Dhaheri, managing director, ADNEC and vice chairman of the IDEX 2011 Higher Committee.

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