Dubai Will Leverage ICCA Congress Win to Promote MICE Industry
Dubai's winning bid to host the 2018 International Congress and Convention Association Congress is set to raise the Emirate’s MICE profile--and may well provide a substantial boost for the industry across the Middle East as a whole.
The winning of the event underpins Dubai’s Tourism Vision 2020 to increase the number of visitors to the Emirate. Business events in particular are an integral part of that overall vision, and the 2018 ICCA Congress will aid in achieving the goal of making Dubai a leading global hub for International business events.
Ultimately, business events, such as the 2018 ICCA Congress, provide a strong opportunity not only for the Dubai business events industry, but also opens doors for the region as a whole, providing a platform for the Middle East to learn from more experienced markets, get a true understanding of what their strengths and weaknesses are and educate international business leaders on benefits and nuances of doing business in the Middle East.
RELATED: Dubai Will Host 2018 ICCA Congress
"Dubai is positioning itself as the Middle East hub for association development," ICCA CEO Martin Sirk said in a statement, "and the potential for ICCA membership growth is very exciting, so there are very compelling business opportunities for both ICCA and our members."
By hosting business events like the 2018 ICCA Congress, Dubai is aiming to establish itself as an international knowledge society that is exposed to top leadership and thinking across all industries through lectures, debates and interaction between global and local experts while simultaneously driving economic growth through key industries such as airlines, airports, hotels, venues and conference agencies.