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July 6, 2009

Dubai students struggle to pay for events industry courses

Applications at Dubai’s EMDI Institute of Media & Communication have seen an increase this year, but the economic downturn and a lack of job security means prospective students are reluctant to commit to paying course fees up front.


Nowshir Engineer, founder and executive director of EMDI Institute of Media & Communication, said: “Our admission session has just started for the September 09 intake and we have seen an increase in the number of inquiries and expressions of interest in our courses. We must have already sourced over 200 inquiries in less than a month.”


But while interest in courses starting in September, which include one-year diplomas in event management, marketing and advertising, is higher than in previous years, students are unwilling to commit to paying fees until they are certain they are able to remain in Dubai for another year.


“What is proving to be difficult in this economic time of recession is that students are a little hesitant to commit to paying money for a programme, as they are unsure if they will be here post the summer,” said Engineer. “Students will probably adopt a wait and watch attitude until the end of July / August before taking the plunge.”


Students have also been requesting easier payment terms from the college, which prompted EMDI to tie up with ADCB Bank to provide an ‘education smart loan’ product.


EMDI Institute of Media & Communication is the Middle East’s first event management and marketing institute. Located at Knowledge Village it offers one-year diploma courses in event management, covering topics such as brand management, direct marketing, innovative marketing media and event production, operations and logistics.

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