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September 11, 2013

Dubai MICE Business May Double by 2020

At this week's Hotelier Middle East Great GM Debate 2013, Helal Saeed Al Marri, director general of the Dubai Department of Tourism and Commerce Marketing, predicted that the Emirate's hotel and travel industry can expect a lot more profit to come from the city's convention and exhibition market.

The convention and exhibition sector formed an important part in the department’s 2020 strategy, Al Marri said, noting that the number of exhibition industry visitors may double by that year. 

As Hotelier Middle East reported in its recap of the address, the emergence of second-tier exhibitions have become overpriced. To fix this, the DTCM has held a number of workshops with hoteliers to increase both the size and number of these events—as well as working the industry to make them into first-tier events.

In July, the DTCM released its figures for the first half of the year, noting an 11 percent year-over-year increase. Business events contributed significantly to this increase—Arab Health, Gulfood, GITEX Shopper, Arabian Travel Market, and Intersec were all held during the first six months of 2013.

Recent Dubai Chamber of Commerce changes to regulations for establishing associations in Dubai allows for companies to set up offices and their own business in the emirate without the need for a local sponsor under an independent status.

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